Before & After: 3 Southwood Ave, Ross
A Distinctive Estate That Captured the Right Buyers at the Right Time
When the owners of 3 Southwood reached out to us, their goal was clear: they wanted their home to reach the widest audience possible and achieve the highest sale price the property deserved. This extraordinary Robert A.M. Stern–designed estate set in the heart of Ross embodies timeless East Coast elegance, a style rarely found in Marin County. With its classic architecture, manicured grounds, and one-of-a-kind character, we knew the right strategy could help this home stand out in a market where few opportunities like it exist.
PREPPING A ONE-OF-A-KIND HOME FOR THE MARKET
Homes in Ross are few and far between, and even more rare at this caliber. We knew that presenting 3 Southwood in its best light meant going beyond traditional prep work. Our team guided the process on a series of thoughtful updates that enhanced the home’s architectural integrity while adding warmth and polish—coffered ceilings were installed, new light fixtures were added, fresh paint throughout, exterior shingles were re-stained to restore their rich tone, and each space was styled and staged to highlight the home’s inviting flow and sense of scale.
Behind the scenes, we developed a comprehensive marketing plan designed to make an immediate impact. This included a custom website with storytelling-driven copy, professional photography and cinematic videography, a luxury print magazine, and a social media campaign that reached a targeted audience of over 12,000 within the first 48 hours. Every detail from scheduling vendors to final presentation was handled in-house to create a seamless, stress-free process for our clients.
We strategically launched 3 Southwood at the start of the fall market, a window when serious buyers are looking, and competition is strong. By combining a competitive yet compelling list price with exceptional presentation and exposure, we created immediate momentum.
THE RESULTS
Within just four days of hitting the MLS, the home was in escrow after receiving three competitive offers. The final sale closed at $9,550,000 ($555,000 over the $8,995,000 list price).
A result that reflected not only the value of the property, but the power of timing, preparation, and storytelling. Most importantly, our sellers achieved their goal—moving on with confidence, knowing their home had been represented with care, strategy, and precision to receive the best results possible.
BEFORE & AFTER PHOTOS
It pays to prep your home with us.
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Thinking about selling your home? Don’t just put it on the market—maximize the return on your investment. There’s nothing we love more than helping our clients increase the value of their home and make the most out of the sale. Our Concierge Program is available and exclusive to Own Marin clients to cover the upfront expense of home improvements so you can earn more without paying out of pocket. Contact a team member for an in-home design consultation and learn how we can help sell your home for the highest possible price.
