Before & After: Traditional Ross Estate
Ross Traditional Estate and Legacy Property That Resulted In A Standout Home Sale
Owned by the same family for over 60 years, this property carried a deep sense of history, legacy, and decades of cherished memories before being thoughtfully passed to its new owners. The sellers came to us with a clear goal: honor their home's character while achieving a result that fully reflected its value. We approached the sale with intention, guiding a strategic preparation plan focused on positioning the home for today’s luxury Ross buyer.
THE HOME PREP
Strategic updates that brought a fresh, modern feel while preserving the home’s original charm included:
New paint
Landscaping improvements
Refinished hardwood floors
New hardware
Updated lighting
New garage door
Curated staging
A custom marketing campaign was designed to generate early demand and maximize exposure across every stage of the launch. The strategy included pre-launch outreach to our top agent network, cinematic videography and architectural photography, a custom property website that attracted more than 800 visits in its first week, a targeted social media campaign, and a luxury print magazine crafted to tell the home’s unique story. Once on the market, we drove momentum through private showings and open houses, strategically positioning the home.
THE RESULTS
On the offer day, our strategy delivered seven offers from highly competitive buyers. Through skilled, strategic negotiation, we secured a final sale price of $7,939,800 (24% over asking) exceeding expectations and entering escrow within just seven days.
A note from our sellers:
“Our family had a fabulous and very successful experience with Barr Haney, a Marin County realtor from Own Marin. We contacted them several months ahead of our target date for selling and their team was very helpful and supportive in guiding us through the inspections as well as in deciding what updates our family home of over 60 years needed to attract potential buyers. The photos and videos of the property were outstanding and the staging was beautiful. Ultimately the property sold a week after listing for 24% over the asking price with 7 offers. We were amazed and very appreciative of the expertise Barr and the Own Marin team provided.”
– K. Van Meurs
BEFORE & AFTER PHOTOS
It pays to prep your home with us.
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Thinking about selling your home? Don’t just put it on the market—maximize the return on your investment. There’s nothing we love more than helping our clients increase the value of their home and make the most out of the sale. Our Concierge Program is available and exclusive to Own Marin clients to cover the upfront expense of home improvements so you can earn more without paying out of pocket. Contact a team member for an in-home design consultation and learn how we can help sell your home for the highest possible price.
